Let me tell you a story.
I turn insight into impact for creators, brands, and the stories that shape culture.
A creator-first strategist & filmmaker working at the intersection of creativity, culture, and commerce.
Career Highlights
Produced and hosted social-first stories at NowThis, generating over 200M views and launching NowThis Nerd from 0 → 400K subscribers in its first year.
Built AFROPUNK’s digital team from the ground up, shaping their online voice and fueling viral cultural storytelling.
At Blacktag, developed original creator IP and secured the platform’s first brand partnership with Johnnie Walker, funding 5 Black filmmakers with mentorship from Kenya Barris.
Expanded into music and the creator economy at UnitedMasters, leading branded campaigns with Ally, Honda, and Coca-Cola that empowered independent artists to monetize their IP.
Worked across independent film productions in roles including producer, assistant director, set decorator, and production secretary on a Sundance feature film.
Wrote, directed, and produced my first short film, Black & Blue, currently nominated on the festival circuit, while developing my next script.
Currently at ObsidianWorks, lead integrated strategy across entertainment, tech, and consumer brands.