EARN YOUR MASTERS
ALLY BANK
Ally sought to empower underrepresented artists and creators through a year-long campaign that bridged the gap between culture and finance, positioning the brand as a trusted partner in creator investment.
CHALLENGE
Many artists face barriers in accessing financial education, resources, and mentorship, which limits their ability to build sustainable careers and wealth.
INSIGHT
Artists thrive when they have access to tools and mentorship that merge creativity with business acumen.
SOLUTION
Through Earn Your Masters, Ally executed a year-long campaign that featured Creator Academies, pitch competitions, networking opportunities, and live performances. Designed to empower creators at the intersection of culture and finance, these activations reinforced Ally’s commitment to supporting independent artists and entrepreneurs.
Earn You Masters
2024 Pitch Competition
We launched a first-of-its-kind platform, giving creative entrepreneurs the opportunity to pitch their ideas, secure funding, and gain industry exposure. From Charlotte to Art Basel, the competition set a new standard for brand investment in rising talent. This included:
Multi-City Pitch Rounds: Kicked off in Charlotte, with finalists advancing to compete for a $50,000 grand prize in Miami.
Industry Exposure: Connected creatives with mentors, judges, and industry leaders to refine their pitches and expand their networks.
Brand Amplification: Finalists and standout applicants received promotion across UnitedMasters channels, elevating their projects.
Investment in Innovation: Reinforced the power of creativity as a launchpad for success, proving the impact of supporting emerging talent.
KEY HIGHLIGHTS
CHARLOTTE, NC
IGNITE: FINANCIAL CREATIVITY, SEIZING OPPORTUNITIES
The kickoff event empowered creators to seize financial opportunities with a Creator Academy panel, a pitch competition judged by Cordae, Steve Stoute, and Earn Your Leisure, and performances by J$PH and Cyanca.
CHICAGO, IL
ELEVATE: BUILDING WEALTH, EMPOWERING ARTISTS
Focused on wealth-building strategies, this activation featured a panel with Jason Weaver, a second round of the pitch competition, and performances by KOLO and HAPPYBIRTHDAYCALVIN.
MIAMI, FL
REINVEST: CULTIVATING RETURNS, IMPACTING COMMUNITIES
The Art Basel finale awarded $50K to the pitch competition winner, with Creator Academy panels, performances by Rotimi and Mystic Marley, and activations like the “Find Your Feature” booth.
IMPACT
The campaign delivered impressive results:
13K+ live attendees and unique leads, building a robust community of creators.
440M+ press and social impressions, amplifying brand visibility.
100% positive sentiment, reinforcing Ally’s position as a champion for creators.
This year-long strategy solidified Ally as a partner in the creator economy while fostering financial literacy and opportunity for the next generation of talent.
