100 HOURS
BULLEIT
Bulleit Frontier Whiskey wanted to amplify its Pioneer Project, a platform celebrating cultural innovators.
CHALLENGE
Bulleit wanted to extend its Pioneer Project by supporting the next generation of modern pioneers and strengthening its connection in music.
INSIGHT
To reach the next frontier, artists need more than talent—they need strategic guidance, industry knowledge, and hands-on mentorship to navigate the intersection of creativity and business.
SOLUTION
We launched the 100-Hour Commitment, dedicating 100 hours of mentorship across multiple activations to equip independent artists with the tools, insights, and industry connections needed to break new ground. By bridging the gap between talent and opportunity, Bulleit reinforced its role as a champion for the next wave of cultural pioneers.
KEY HIGHLIGHTS
TOURING
A one-day touring boot camp in Houston, offering panels, breakout sessions, and a live showcase to help artists refine their live performances and touring strategies.
SYNC
A virtual mentorship program where artists received one-on-one guidance from sync licensing experts, unlocking new revenue streams and opportunities.
VISUAL BRANDING
A hands-on branding experience in Miami, where artists collaborated with mentors on refining their visual identities through photoshoots, styling, and live showcases.
IMPACT
The campaign delivered measurable success:
100 mentorship hours provided to 38 artists across six activations.
8.7B+ impressions, amplifying Bulleit’s cultural relevance.
4.5K drinks served, seamlessly integrating Bulleit’s product and enhancing brand sentiment.
100% positive social sentiment, reinforcing Bulleit’s alignment with creative empowerment.
Over 60% of mentees secured sync placements, and 50% performed live or launched tours, showcasing the program’s tangible impact on artists’ careers.
